In 2010, when President Obama signed into federal law the Plain Writing Act of 2010 it was to mandate that federal executive agency use plain language as a standard of communication. The premise of this law is that the American public deserves plain language communication from its government. As plain language became more ubiquitous across the government and business sectors, the tangible and intangible benefits of plain language and readability become more emphasized.
6 Reasons To Use Plain Language
1. Plain Language Is Efficient
These days people have short attention spans. A decade ago, marketers measured that the average reader’s attention span was 12 seconds. Now, the average reader’s attention span is a mere 7 seconds. That is about as long as it takes to read these two sentences. A writer needs to capture the attention of the audience and that is best done with plain language. That is because it gets your message across in the most efficient way possible.
2. Plain Language Is Clear
For businesses, a message is only effective when it is understood. Plain language is based on an 8th-grade reading level ensuring clarity and simplicity in communication. Did you know that the average American reads at an 8th-grade level? For messaging to be inclusive and accessible, it needs to be clear to the general audience.
3. Plain Language Is Easy To Understand
This is especially important when it comes to writing an instructional manual. Plain language is easy to understand, and instructions written in plain language are easy to follow. For a business, this reduces complaints, inquiries, and confusion from customers that are unable to follow complicated instructions.
4. Plain Language Is Better For Marketing
When it comes to user experience on the website and digital marketing collateral such as blog posts, web pages, and articles, plain language offers businesses more of a competitive advantage. Websites written in plain language have less of a bounce rate. Marketing collateral written in plain language drives revenues and builds customer loyalty as it is more
appealing to a wider audience. Also, consider that marketing promotions for a complicated product in the tech space tend to perform better when written in plain language as opposed to technical jargon.
5. Plain language Creates A Positive Image
Using plain language creates a reputation for your business as one that puts people first. Because when you have clear communication, it comes across as having consideration for your audience. Making sure that your audience feels acknowledged by transparent and honest communication. This promotes a positive reputation for the brand as well as customer loyalty. The internet is full of noise and competing for marketing messages. By using plain language, a business stands out from the crowd and tailors its message to the customer.
6. Plain Language Is Universal
While plain language became law for government agencies, it was also used across different industries to improve communication. Businesses such as banks, insurance companies, law firms, legal services, and IT companies use plain language to communicate with customers. This saves time and money with every message that the business puts out.
The benefits of plain language are tremendous for businesses that are looking to have transparent and efficient communication with customers.