Plain language means writing with clarity for the reader. It means removing any content which could detract from your message or the intent of what you are trying to convey. In business, plain language is important for a successful business. Drawing the interest of customers or other business partners will fail if the language spoken is not clear.
Why Plain Language In Business Is Important
Plain language is not boring, and it is not about “dumbing down” information either. It is a matter of making what would be complex or confusing for those reading understandable with ease. It is accomplished by using simple words in a straightforward, expressive way so there are no barriers preventing communication.
If you want to get your point across, it’s important for the audience members to understand what they are hearing. If a language or writing style is not understandable by everyone in an organization then communication has failed and will never succeed.
With the increasing need for English reading comprehension today, it is unfortunate that many organizations are producing documents that require above-average skills. This puts an unfair expectation on their audiences. Not only is it bad business sense but it will discourage their customers who do not understand what is being said.
Plain Language In Business Impacts Time
Plain language in business is directly related to time. No one has time for long emails. It is not that they cannot read them, it is just an unnecessary burden when there is so much else going on in peoples’ lives.
If you want your message to be heard, don’t speak in a way that is hard to understand. Spelling and grammar are important for all forms of communication. They also matter in business emails or other messages where clarity is key to getting an audience’s attention about products or services.
Plain language will ensure faster business transactions.
Plain Language In Business Impacts Money
Communicating in a way that is understandable to others requires the speaker to use words with meaning. When someone does not understand your foreign language, they will likely only hear sound waves instead of understanding what you are trying to say.
40% of the total cost for managing business transactions is spent on problems resulting from poor or misunderstood communication. Such corporate monetary waste can be eliminated simply by adopting plain language communications.
Corporations should be clear when drafting contracts to procure business. Contractual language should be plain and understandable. Without such clarity in the language, both sides stand to lose something important. Promises might fall short of desired requirements. Expected obligations might not be met. And there will be violated trust and damaged business prospects.
Advanced software technologies using AI and NLP can help companies to know whether their contract language is plain enough for fair dealings. It can demonstrate whether the contractual language is readable or not. The Content Analytics Platform (CAP), developed by Scion Analytics, can provide readability scores for any size document, regardless of its complexity.