Pros and Cons of Artificial Intelligence in Marketing

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The pros and cons of Artificial Intelligence (AI) in marketing consider the amazing advantages and some disadvantages of AI In the marketing industry. Such AI technologies as Natural Language Processing (NLP) and machine learning (ML), are invaluable software tools. The world of modern commerce impacts most peoples’ lives, at least in developed countries. These companies market the goods and services that most people need. A large number of sales depend on the software technology of the vendors. Marketers’ dependence on software can be a concern if the technology fails in some way. But malfunctioning technology can be repaired. Technological advantage is a permanent tool for success.

Pros Of Artificial Intelligence In Marketing

The pros of AI in marketing are numerous and invaluable. Traditionally, many marketing companies’ tasks, operations, and their customer accounts were done and managed by human personnel and their limited capabilities. This means errors, fatigue, and small output. Multiplying personnel does not necessarily prevent these challenges. But now the AI technologies of ML and NLP are mimicking human work efforts with far more speed and reliability. AI-powered computers and robots can do routine work efficiently, tirelessly, and speedily. Ad campaigns and email marketing are done efficiently. A website chatbot can mimic human interaction and not show any human subjective feelings about servicing an impatient customer. A robust document analyzer can quickly scan a large contract and detect risks and non-compliance elements. These flaws might be overlooked by a proposal team member. Given enough data, powerful computers enhanced with AI technologies can predict market trends and pricing changes. These business analyses require vast amounts of data. AI can handle enormous data analysis with machine speed and perception.

Disadvantages Of Artificial Intelligence In Marketing

Some disadvantages of AI in marketing deserve notice. Companies need to be able to predict market trends to stay competitive and successful. This market analysis requires troves of data. Powerful computers enhanced with AI technologies such as NLP and ML, along with cloud-based computing, does this predictive analysis. But if the supporting IT technology becomes unavailable due to malfunction or loss of power, then the abilities of AI are lost too. This dependence on AI can negatively replace human skill to sustain the company. When a company depends on robust software technology to do their email marketing or social media postings, the IT infrastructure uptime is critical to their success. Though the marketing industry using AI is not bulletproof, AI is always valuable for marketing success. AI technology and the IT infrastructure required is more costly. But the companies willing to invest capital into these technologies typically find greater success and return on investment. When AI can increase a company’s sales by 14% and cut overhead costs by 12%, investing in AI technology is a safe bet.

Conclusion

Artificial intelligence (AI) offers invaluable marketing tools. Companies willing to invest capital into the AI technologies using NLP and ML typically find greater success and return on investment. AI can increase a company’s sales by 14% and cut overhead costs by 12%. Investing in AI technology is typically profitable. The disadvantages are real, but the advantages far outweigh them. Malfunctioning infrastructure can be repaired. AI technologies are permanent, improving, and always helpful.

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