What Is Automated Content Mapping?


What Is Content Mapping?

Content mapping accelerates data transformation resulting in improved business processes and project planning.Scion Analytics has developed technologies that are a catalyst for organizational growth. Automated Content Mapping (ACM) is a unique capability to the Content Analytics Platform (CAP). 

Until recent years, unstructured data remained inaccessible as a transformational tool for businesses. Typically, 80-90% of an organization’s data is unstructured, the potential of tapping into that data source is a tremendous opportunity to gain knowledge on the organization’s content. Transforming unstructured to structured data provides the ability to make smart decisions and become more productive.

ACM, powered by Artificial Intelligence (AI) and Natural Language Processing (NLP) technologies, is an advanced level of textual analysis with automation that adds significant value to a business in any industry.

Why Does Automated Content Mapping Matter?


For a business, the accessibility of advanced textual automation has a powerful influence on productivity. It reduces errors, saves time and money, and enables a business to scale. The development of these leading technologies has changed the paradigm of business operations. Businesses are discovering the art of the possible with smart automation which has previously been constrained by manual processes.

RACI Matrix

One of the most well-known Content Mapping (CM) artifacts is the RACI matrix, the most popular model of the Responsibility Assignment Matrix (RAM). RACI stands for Responsible, Accountable, Consulted, and Informed as it identifies key roles and responsibilities in a project. Social media giants like Instagram use RACI models to become more agile in operation and aggressive about innovation. The platform comes with 9 RAM models, but a customizable model can be built as well.

Project Planning

Why does Automated content mapping matter in project planning? It provides a huge timesaving. For example, typically for a business to create a RACI matrix manually takes approximately 10 hours or more. Using the ACM, creating a RACI takes 3 minutes or less.

Automated Content Mapping Examples

The Automated Content Mapping capability in CAP can be used for more than Responsibility Assignments. Here are a few examples:

Requirement Associations

For a business, the ACM can map Business Requirement Documents (BRD) and Functional Requirement Documents (FRD) to appropriate departments. The BRD outlines high-level business needs regarding what the business wants to do. The FRD is composed of the functions required to fulfill the business need. The FRD guides the business on how business requirements should be done. Content mapping makes data mapping of BRD and FRD fast, and accurate, responsive to business needs.

Bid/No Bid

 In the government contracting industry, ACM is used to identify content that needs to be reviewed by department heads in a Request for Proposal (RFP). This capability radicalizes decision-making in the proposal development processes by quickly flagging risks, requirements, and required resources.

Document Review 

Another application of ACM is document review. It maps response forms for the appropriate proposal color team to review. This speeds up the proposal review and ensures that the right personnel are assigned to response sections.


A practical application of ACM is automating the pricing structure in business operations. Data mapping can identify items and services then automatically calculate costs therefore reducing errors in pricing.


Identify tasks and assign them to their associated phases/steps and teams. For example, a user can look at a keyword or a phrase and say this belongs to accounting. This capability helps determine what area of the organization needs to be involved with the sale or the team.

Content Mapping Best Practices

At Scion Analytics, we harness the power of robust technologies such as Automated content mapping to be a catalyst for innovation. We developed this unique capability in the CAP, the only one of its kind in the marketplace, so businesses can take advantage of unstructured data in new ways.

The ACM capability takes the subjectivity out of creating reports and matrices. It uses customizable dictionaries to map consistent and uniform allocations. Once team leaders agree upon a dictionary, it can be used with various documents or be customized for each document. This process ensures automated allocations are not based on individual preferences like manual allocations.

Scion Analytics goal behind creating ACM was to make content mapping steps as easy as possible for users by simplifying and automating steps so even non-technical business users can use it. For customization, ACM configuration is a simple process of selecting Dictionary Categories and assigning them Excel cells and columns. Additionally, we provide out-of-the-box Excel templates. No macros or programming is needed.

Content Mapping Service

We believe leading the marketplace in content mapping technologies is only part of the solution. Scion Analytics takes a consultative approach to transform businesses. By building customized microservices that deliver instant results and developing capabilities like Automated content mapping. It saves you time and money and frees your business from manual processes.

We empower you to imagine what you can do with CAP

Scion offers our services to help your team get up and running quickly by providing our Technical Service Team to create Dictionaries and Templates. In addition, our Technical Service Team provides training as well. However, because it is rather easy to create Dictionaries and Templates, many users learn on their own in one or two hours. Scion Analytics gives you the strategy and tools to innovate past your competition.

ACM is a new breed of smart textual analysis automation that redefines the way content is optimized for business. As businesses adopt new ways of processing content and information into knowledge, resulting in insights that pave the way to progress.

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