What Is Decision Intelligence?


Decision intelligence is a powerful tool that can be used to make more accurate and efficient business decisions. Decision-makers can identify what actions lead, or may have led in the past, to outcomes with some degree of certainty. This is because they understand how these choices were affected by previous ones.

Decision intelligence is a branch of data analytics using machines empowered with Artificial Intelligence (AI). It focuses on making more accurate and efficient decisions based on the knowledge about how actions lead to outcomes. Decision-making organizations can reduce change time with this type of research, which helps eliminate uncertainty in their process too. Decision intelligence is the study of how decisions come about through knowledge and understanding.

Decision-making machines can process information like humans, but they can handle much larger amounts than our own brains. With Machine Learning (ML), an organization no longer needs to rely on guesswork and intuition. The algorithms can analyze chains of cause-and-effect. This process finds the best possible outcome for their business decisions with a quantitative structure. This offers reliable insights into what is most likely going to happen.

Decision intelligence is a key component of any enterprise-level decision process, and the use of ML can accelerate the time to ROI. Decision engines are capable not only for making quicker decisions but also for reducing uncertainty by acting on vast data inputs with minimal human interference.

Decision Intelligence Process

Decision intelligence makes decisions by going through five steps. This process is similar to the way that humans decide, and it’s very human-like in nature:


Various sources of relevant information are gathered by the models such as historical and transactional data, etc.


Pictures of potential outcomes are seen when the information is sifted


After general considerations, models can pursue alternate options based on existing possibilities


After considering the complexity of a situation, a range of possible actions is offered


A decided action is executed

The decision models are one of three types:

Human Decisions

After the machines provide visualization and insight, humans solely decide

Machine Decisions

Decisions are made independently by machines, and they cannot always account for these decisions

Hybrid Decisions

An outcome is decided by both the humans and machines. In this case, the machines can either take action or recommend according to the task

Decision Intelligence Benefits

Speedier Business Decisions

Decision intelligence has many benefits for businesses. The biggest of these is simply reducing the time it takes to make decisions. As business grows, decision-making becomes more complex with hundreds or even thousands of people involved in various stages at once. Making a choice can take time. Slow choices leave value on table.

Reduced Business Risks

Businesses reduce risk by balancing the need for speedy decision-making with making sure they’re getting it right. Machines process information quickly and can handle more of it at one time, which is helpful when there’s unforeseen consequences that could slow down progress or miss crucial details.

Prevents Risky Biases

It is easy for humans to fall into decision-making biases. One such is a preference for doing things in one specific way, which can lead an enterprise towards bad decisions. Machines have already shown themselves capable of overcoming many of the pitfalls that come from being human.


More companies are realizing that it is easier to make decisions with the help of Artificial Intelligence (AI). This not only makes enterprise-level movements more efficient, but also reduces risks. They can quickly pivot when new demands need to be met–all the while becoming better insulated against disruptions.

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