What Is Content Analytics?

What Is Content Analytics?

Content analytics is the measurement and analysis of visitor traffic with published content such as blogs, articles, or podcasts. Content analytics is also known as content intelligence. It uses software employing Natural Language Processing (NLP) queries, trends analysis, and contextual discovery. These processes provide insights into how customers are thinking about the products or services that they experience from a business perspective.

Content analysis helps us be smarter about what information is most valuable when creating our products so they can rank better across search engines.

Content Analytics Benefits

With content analytics, you can understand what your audience finds valuable and how they interact with all the different types of information that are posted. You will be able to create strategies for creating more engaging posts or even new products based on data-driven insights.

To stay ahead of your competition, you need to know what other companies are doing. Content analytics can help businesses gather information regarding their customers and competitors. They can learn from mistakes made by others in the industry as well be aggressive with new strategies or products.

Content Analytics Examples

Here are examples of the many forms of published content:

· Content performance data

· Audience data

· Content groupings

· Audience behavior

· Acquisition data

Content Performance Data Examples

· number of visits

· number of unique visitors

· new vs. returning visitor ratio

· engaged time — how long a visitor is engaged and active on a page

· Facebook shares

· Twitter tweets and interactions

· Reddit posts

· ranking Google search keywords

· evergreen pages

Audience Data Examples

· geographic location

· what browser or device they are on (desktop vs. mobile)

· Google search terms

Audience Behavior Data Examples

· most popular pages, real-time and historically

· common visitor content journeys and paths

· subscriber behavior vs. returning visitor behavior vs. new visitor behavior

Acquisition Data Examples

· campaign medium breakdown, such as email vs. social media

· traffic breakdowns:

· which campaigns drive the most traffic?

· which websites referred the most traffic?

· which platforms drive the most traffic?

· which keyword searches drive visits?

Content Grouping Data Examples

· authors

· sections

· tags

· URL path

· social media platform

· device

· marketing campaign

Content Analytics Vs. Web Analytics

Content analytics is the study of how, when, and where people consume content on various devices. It includes Web analytics along with mobile app data, podcast analysis, even social media posts that may not be related to any specific topic. Web analytics is limited to only website visitor traffic. Content analytics considers all forms of consumer published content.


Content analytics looks at, measures, and analyzes published content such as blogs, articles, or podcasts. It enables marketing teams to bring value to their content strategy and to understand the value their marketing efforts provide. Content analytics helps you understand what resonates with your audience, how and which segments interact with your content, and learn what content increases revenue.

RACI Matrix For Project Management

RACI Matrix For Project Management

What Is Project Management

Project management (PM) is a discipline that focuses on the planning and organization of resources to move a project towards completion. Project management can be a one-time project or a series of goals that can include resources from different departments of the company including HR, finance, and technology.

The principles of project management make it different than daily operations. Fundamentally, a project has a beginning and an end. Therefore, everything that happens in the project has the goal of a successful outcome. The phases of a project include initiation, planning, execution, monitoring, controlling, and closing. Technological advances have made the field of project management more sophisticated. The introduction of automation made it possible to use technological tools that let the computer do the work instead of expending human labor hours. Automation frees up the team’s time for other important things that cannot be automated that require human intelligence and ingenuity for execution. These technological tools are advanced but simple to use. A user can set up a computer system to determine responsibility or create a management dashboard with which the user saves a lot of time that could be used elsewhere.

What Is A RACI Matrix

Project managers use Responsibility Assignment Matrix (RAM) models to increase efficiency in the completion of a project. One of the types of RAM models is a RACI matrix. The RACI matrix is specific on identifying who is R (responsible), A (accountable), C (consulted), and I (informed) regarding a specific subject matter that would be used in a system development project. The use of the RACI is broader than just IT systems development projects, it could be used for any project. So, if a user wants to be efficient, he can specify where people can get their answers from in a document. If a user is trying to build something, he could determine that and then publish it for the people involved in the project to go and refer to. A user can specify a location where someone who needs to have input can go to get an answer. This can be done throughout all the things mentioned in the RACI.

RACI Matrix In Project Management

In project management, RACI is only one model, there are other models that could include support needs. This enables a user to add support to that particular model. Scion Analytics offers the Content Analytics Platform (CAP) with unique capabilities such as content mapping as well as where anyone could build a customizable RACI matrix. CAP has capabilities that could look at an RFP or a text back and determine any kind of requirements. Then base the requirements on the words to determine which people need to be involved in parts of the RACI. The CAP offers a model called Responsibility Assignment Support Consulted Informed matrix (RASCI) which includes Support. That is just one of the varieties of available models, there are a lot of other types of models. The RASCI reads through a text back and breaks it down into components. The components can be by legal or paragraph then it looks for words set up in a library. It then takes keywords and points them at the areas of the company that the user wants to identify for the Responsibility matrix.

RACI Matrix In Project Management Example

An example of the RASCI is when a user is reading the text back and sees the phrase “help desk”, he is going to know that “help desk” gets pointed to an area of the company called support. Therefore, the RASCI helps identify for the user that whenever the word “help desk” appears that support is going to be responsible and held to service level agreements (SLA). The SLA represents an area or a vendor of the company that is held to an indicator for their quality of service.


The RACI matrix is a useful tool in project management that increases the efficiency and the productivity with which the project is completed. The CAP offers various models of the RAM that can automate the process with which companies tackle projects.

What Is Automated Content Mapping?

What Is Automated Content Mapping?

What Is Content Mapping?

Content mapping accelerates data transformation resulting in improved business processes and project planning.Scion Analytics has developed technologies that are a catalyst for organizational growth. Automated Content Mapping (ACM) is a unique capability to the Content Analytics Platform (CAP). 

Until recent years, unstructured data remained inaccessible as a transformational tool for businesses. Typically, 80-90% of an organization’s data is unstructured, the potential of tapping into that data source is a tremendous opportunity to gain knowledge on the organization’s content. Transforming unstructured to structured data provides the ability to make smart decisions and become more productive.

ACM, powered by Artificial Intelligence (AI) and Natural Language Processing (NLP) technologies, is an advanced level of textual analysis with automation that adds significant value to a business in any industry.

Why Does Automated Content Mapping Matter?


For a business, the accessibility of advanced textual automation has a powerful influence on productivity. It reduces errors, saves time and money, and enables a business to scale. The development of these leading technologies has changed the paradigm of business operations. Businesses are discovering the art of the possible with smart automation which has previously been constrained by manual processes.

RACI Matrix

One of the most well-known Content Mapping (CM) artifacts is the RACI matrix, the most popular model of the Responsibility Assignment Matrix (RAM). RACI stands for Responsible, Accountable, Consulted, and Informed as it identifies key roles and responsibilities in a project. Social media giants like Instagram use RACI models to become more agile in operation and aggressive about innovation. The platform comes with 9 RAM models, but a customizable model can be built as well.

Project Planning

Why does Automated content mapping matter in project planning? It provides a huge timesaving. For example, typically for a business to create a RACI matrix manually takes approximately 10 hours or more. Using the ACM, creating a RACI takes 3 minutes or less.

Automated Content Mapping Examples

The Automated Content Mapping capability in CAP can be used for more than Responsibility Assignments. Here are a few examples:

Requirement Associations

For a business, the ACM can map Business Requirement Documents (BRD) and Functional Requirement Documents (FRD) to appropriate departments. The BRD outlines high-level business needs regarding what the business wants to do. The FRD is composed of the functions required to fulfill the business need. The FRD guides the business on how business requirements should be done. Content mapping makes data mapping of BRD and FRD fast, and accurate, responsive to business needs.

Bid/No Bid

 In the government contracting industry, ACM is used to identify content that needs to be reviewed by department heads in a Request for Proposal (RFP). This capability radicalizes decision-making in the proposal development processes by quickly flagging risks, requirements, and required resources.

Document Review 

Another application of ACM is document review. It maps response forms for the appropriate proposal color team to review. This speeds up the proposal review and ensures that the right personnel are assigned to response sections.


A practical application of ACM is automating the pricing structure in business operations. Data mapping can identify items and services then automatically calculate costs therefore reducing errors in pricing.


Identify tasks and assign them to their associated phases/steps and teams. For example, a user can look at a keyword or a phrase and say this belongs to accounting. This capability helps determine what area of the organization needs to be involved with the sale or the team.

Content Mapping Best Practices

At Scion Analytics, we harness the power of robust technologies such as Automated content mapping to be a catalyst for innovation. We developed this unique capability in the CAP, the only one of its kind in the marketplace, so businesses can take advantage of unstructured data in new ways.

The ACM capability takes the subjectivity out of creating reports and matrices. It uses customizable dictionaries to map consistent and uniform allocations. Once team leaders agree upon a dictionary, it can be used with various documents or be customized for each document. This process ensures automated allocations are not based on individual preferences like manual allocations.

Scion Analytics goal behind creating ACM was to make content mapping steps as easy as possible for users by simplifying and automating steps so even non-technical business users can use it. For customization, ACM configuration is a simple process of selecting Dictionary Categories and assigning them Excel cells and columns. Additionally, we provide out-of-the-box Excel templates. No macros or programming is needed.

Content Mapping Service

We believe leading the marketplace in content mapping technologies is only part of the solution. Scion Analytics takes a consultative approach to transform businesses. By building customized microservices that deliver instant results and developing capabilities like Automated content mapping. It saves you time and money and frees your business from manual processes.

We empower you to imagine what you can do with CAP

Scion offers our services to help your team get up and running quickly by providing our Technical Service Team to create Dictionaries and Templates. In addition, our Technical Service Team provides training as well. However, because it is rather easy to create Dictionaries and Templates, many users learn on their own in one or two hours. Scion Analytics gives you the strategy and tools to innovate past your competition.

ACM is a new breed of smart textual analysis automation that redefines the way content is optimized for business. As businesses adopt new ways of processing content and information into knowledge, resulting in insights that pave the way to progress.